End-of-Life Adult Toys Among Waste Streams Targeted at Retailer

Good Vibes for Helistrat as Ann Summers Renews Contract

Adult toy and outfit retailer, Ann Summers, has renewed its contract with sustainability management consultancy, Helistrat to continue its waste reduction and recycling programme.

Image © Helistrat + Ann Summers

UK adult toy and outfit retailer, Ann Summers, has renewed its contract with sustainability management consultancy, Helistrat to continue its waste reduction and recycling programme.

The consultants explained that Ann Summers produces some “less than ordinary waste”, which creates an unusual challenge when it comes to managing it.

As part of its efforts ‘electrical items’ and batteries into any of the firms’ stores for recycling. The company added that any electronic sex toys, regardless of brand can be sent for recycling as part of the service.

However, Helistrat explained that while waste is generated here, the scheme encourages the materials to be put back into the process to be broken down and re-purposed.

The consultants have been working closely with Ann Summers for over four years now during which time the management of their waste and resources has been streamlined through increased recycling, reduced waste recovery and the prevention of any waste going to landfill.

The next challenge for the business is to drive down the amount of waste being produced by using Helistrat’s ‘designing out’ process. Rather than just emptying bins, it is all about stopping them being filled.

This route not only reduces the cost associated with waste disposal but also improves environmental credentials, and ultimately brand reputation.   

“We look forward to continuing our relationship with Ann Summers and developing innovative ways to manage their waste and realise the value of their material,” said Helistrat CEO, Harvey Laud.

The work we undertake ensures that they not only manage their waste in a sustainable and cost effective manner but also supports them in developing the environmental credentials of their brand.”    

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