Equipment to be Sold Under Terex Ecotec & CBI Brands : Terex Splits Recycling Equipment Brands Following CBI & Neuson Ecotec Acquisitions
Following the acquisitions of Continental Biomass Industries and Neuson Ecotec Environmental Technology, wood processing and recycling equipment manufacturer Terex is splitting its equipment offering into two distinct brands.
The global Terex Ecotec organisation is headquartered in Dungannon, Northern Ireland, while CBI Global is headquartered in Newton, New Hampshire. A further branch is located in Nijverdal, Netherlands.
“As recently as two years ago, the Terex environmental portfolio consisted simply of biomass equipment sold predominantly in North America,” explained Tony Devlin, director of Terex Environmental Equipment (TEE).
“Through the strategic line acquisitions of Continental Biomass Industries (CBI) and Neuson Ecotec Environmental Technology, internal product development, and customer interaction, Terex now offers a broad range of environmental equipment marketed globally under two strong brands for our processing customers,” he added.
CBI has served the biomass processing industry with mobile and custom engineered stationary solutions for around, offering a full line of equipment for the forestry, construction, biomass and waste energy industries.
Neuson Ecotec products have a history in the recycling and composting industries through the TIM shredders and Trommels and Sandberger compost turners.
Going forward the company said that the Terex Ecotec brand expands the overall Terex environmental product portfolio with chipping, shredding, screening and composting equipment.
Additionally, a range of waste handlers efficiently loads material into both Terex Ecotec and CBI processing equipment to maximize throughput capabilities.
The full Terex Ecotec product line includes slow and medium speed shredders, biomass chippers, horizontal grinders, trommel and recycling screens, waste handlers, and windrow turners.
The CBI product line includes stationary and portable horizontal grinders, drum chippers, flail debarkers, disc chippers and screens. Additionally, customised stationary recycling systems can be configured using CBI equipment to meet specific processing needs.
“This brand strategy gives Terex two strong brands of well-known and reliable equipment to meet virtually any environmental processing need,” said Elaine Donaghy, marketing manager, “Depending on the market and how to best serve the customer, we will employ a mixed sales channel strategy that includes both distributors and direct sales.”
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