To encourage a more responsible use and disposal of plastics, Swedish specialty chemicals firm, Perstorp has initiated a campaign to encourage a more responsible use and disposal of plastics plastics.
Dubbed the ‘Time to act’ campaign, the initiative has launched with a quiz intended to spread knowledge on the subject with some stark facts.
For example, the company noted that 1 million plastic bags are used every minute throughout the year, globally and that Many of them end up in the environment. However, by using biodegradable and certified plastics they will not stay there forever.
With the motto “No-one can do everything but everyone can do something!”, for each person joining the campaign, Perstorp will make a donation. It said that the initiative is in line with its focus on sustainability and its aim to offer sustainable solutions.
According to Perstorp there is currently a strong trend towards sustainable, biodegradable and renewable materials across the world.
The company said that while a number of regulations aimed at envouraging this are to be welcomed, there is also need to increase the general awareness of the issue of plastic pollution our planet is facing.
“The challenge for the bioplastics market is to combine performance with biodegradability of the end application material”, said Linda Zellner, project manager for bioplastics at Perstorp.
Zellner highlighted Perstock’s Capa™ for Bioplastics3 which complies with EN13432 and is certified according to the “OK compost” label by Vinçotte, and noted that such materials can be used to create fully biodegradable products with high performance properties without compromising sustainability.
“Not only does Capa improve properties during processing and in use, but it can also substantially increase the rate of biodegradation once the products enter the organic waste stream. When disposed, it biodegrades, and in the right conditions, as fast as in 40 days,” Zellner continued.
Jesper Fahlén, global product manager for Capa added: “We want to see a dynamic bioplastics market. It is still young and fast-growing, but it is in need of high performing and sustainable innovations to fulfil its potential.”
According to Fahlén products such as Capa can boost growth in the bioplastic packaging sector.
“Our resources are ideally suited to support producers of bags and films, rigid packaging, and paper coatings,” concluded Fahlén
Perstorp is launching the Time to act-campaign in conjunction with 11th European Bioplastics Conference, where they are silver sponsor.
A Video explaining the campaign can be viewed below.
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