Company Aims to Increase Recycled Content from 4% to 40% : Energizer Introduces ‘World First’ Recycled AA Battery Range
US battery manufacturer, Energizer Household Products, a division of Energizer Holdings, Inc. (NYSE: ENR) has launched an AA battery range made using 4% recycled material from end-of-life batteries.
The company claimed that its EcoAdvanced™ range is a world first for alkaline battery technology and delivers long-lasting power while creating less impact on the planet.
“Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance,” commented Michelle Atkinson, chief marketing officer at Energizer.
According to Atkinson the company’s scientists have spent seven years developing the technology through proprietary partnerships and an approach that refines and transforms recycled battery material into a high-performance active ingredient.
The company explained that this ingredient, used in conjunction with energy rings, results in a long-lasting battery with an improved environmental footprint – both by requiring less mining of virgin material in the manufacturing process and by reducing the amount of batteries consumers need to power their devices, resulting in less waste.
“By 2025, our vision for Energizer EcoAdvanced is to increase the amount of recycled battery material ten-fold to 40%,” added Atkinson.
Energizer said that the EcoAdvanced is the first step in creating value for recycled battery material, which until today has had little or no economic value.
The company also claimed to have been the first to remove mercury from alkaline and hearing aid batteries, and the first to create child resistant packaging to mitigate coin cell ingestion by children, along with an awareness campaign.
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