Smartwool

Overflowing laundry basket. Household chore concept on white background

Textile Recycling

Smartwool wants to collect and recycle 400K socks

Smartwool, which creates Merino wool-based socks and apparel, has relaunched its Second Cut Project this April—and aims to collect 400,000 old socks through the brand’s annual retail take back event, as part of its ongoing circularity efforts.

Apr 8, 2022
Reading time: about 2 minutes