Vidhu K. Mathur

About Vidhu K. Mathur Dr. Vidhu K. Mathur has over 20 years of experience in academics and three years in the industry. He is Professor of Marketing at the ICFAI Business School, Jaipur. His research and teaching interests are Marketing, Strategic Management and Leadership issues in Small and Medium Enterprises. He has published his research in various national and international journals, and attended various seminars and conferences. Notable among them are “Social Entrepreneurship and Institutional Environment in an Emerging Economy” published in the International Journal of Social Entrepreneurship and Innovation (an International Journal included in SCOPUS) and ‘Urban Solid Waste Management in India – A Case Study of Nagpur city’ at‘Waste – the Social Context Conference’, organized jointly by the Edmonton Waste Management Centre, the City of Edmonton and University of Alberta at Edmonton, Canada.