Tyre-to-tyre recycling is still very much the exception rather than the rule. However, innovative technologies do exist. The EU-funded BlackCycle project for example did nothing less than to established a full circular value chain from collection to tyre production. Jean-Michel Douarre, BlackCycle Consortium Director and research program leader on sustainable raw materials at Michelin, talked with WMW about the projects outcome, the future of tyre recycling and how 100 per cent sustainability are possible.