Mondelez announced an increased commitment to reduce its use of virgin plastics in its packaging, as part of its ongoing efforts to eliminate, reduce, replace and recycle plastic packaging across its portfolio. The vowed measures include:
- Make all packaging recyclable and labelled with consumer info by 2025
- Innovate to win by leading the way in pack optimization and material reduction without compromising shelf presence
- Eliminate unnecessary plastic where climate change impact is favorable while delivering product safety and quality
- Minimize the climate change impact of our packs as we address the collection and recycling of plastic packaging
- Invest in waste management and increase post-consumer recycled material in all plastic packaging
- Take a leading position in on-pack communication for recycling with transparency and relevancy to consumers’ local context
The company also said it supported the introduction of a U.S. Federal recycling scheme that takes into account the various types of plastic packaging used across the industry today. While it already has a significantly below-sector-average use of plastics in its portfolio by weight, Mondelēz International is demonstrating its resolve to continue to reduce plastic packaging. By 2025, the company aims for an at least 25% reduction in virgin plastic use in its rigid plastic packaging or a 5% reduction in virgin plastic use in its overall plastic packaging portfolio, assuming constant portfolio mix.
The virgin plastic use reduction target will be achieved through a combination of measures including elimination of plastic material, increased use of recycled content and the adoption of reuse models for the company’s portfolio where it makes sense to do so. “Our support for a more sustainable future for plastics is clear,” said Dirk Van de Put, Chairman and Chief Executive Officer, for Mondelēz International. “We’re already one of the most efficient users of plastic packaging in the consumer goods space and we’ve made significant strides to reduce plastic packaging use, substitute plastics for other materials and design for recyclability.”
“Given the strong progress we’ve made in packaging, and our focus on leading a sustainable future for snacking, we’re committing to reductions in virgin plastics use and investments in innovation to remove packaging or switch to more easily recyclable materials.” These commitments build on the company’s existing 2025 goals to use 5% recycled content by weight across its plastic packaging and to design all packaging for recyclability, a goal the company is on track to achieve with 94% of packaging already designed to be recycled. The company currently invests over $30 million a year in technology, resources and recycling infrastructure and anticipates an acceleration in this investment over time. In total, between 2019 and 2025, Mondelēz International anticipates spending approximately $300 million in creating a sustainable future for plastics.