International Refuse Truck Sales for New Way

New Way Trucks Cobra Magnum New Way, the Scranton, Iowa based garbage truck manufacturer has had considerable success over recent years in building market share in its home country, the USA. However, the family run business is now setting its sights further afield, with the aim of becoming a global player in the refuse truck market. To this end, the company has announced its most recent international sale to a distributor in Cairo, Egypt, called Bright Star Engineering. The trucks will be delivered in November to the Port of Baltimore in the U.S., where they will be loaded on ships and sent to the Port of Alexandria in Egypt. Ultimately, the trucks are destined for purchase by the Egyptian army. New Way trucks continue to operate in an increasing number of countries around the world, including Canada, Iraq, and Korea, among others. Bright Star Engineering purchased three 32-cubic-yard New Way Cobra Magnums on Freightliner chassis. This purchase marks the African company's first time representing a refuse-body manufacturer. "My hopes are that this will be the beginning of many orders with New Way," said Sherif Abdelazeem Elhoreshy, Bright Star sales and marketing manager. This new enterprise in the African market comes on the back of recent international success for the company in the in the Chinese market. Co-founded by John McLaughlin in 1971, New Way Trucks was the first American garbage-truck manufacturer to establish a plant in China. During the 2008 Summer Olympics, Beijing purchased 280 New Way trucks to help tidy the city for millions of visitors. Since establishing the two plants in China, the international demand for New Way trucks has blossomed. The New Way headquarters, located in Scranton, Iowa, continues to manufacture refuse trucks for the world market. "Our goal is to provide the same sort of neighborly service that we would give to a customer just down the block," said Phil Allen, executive VP of sales and marketing. "To be able to do that for companies across the world is inspiring."