3000t of Easter Egg Packaging Waste Produced Annually in UK : Sainsbury’s Recycling Bins for Easter Egg Packaging Waste
UK supermarket chain, Sainsbury’s, has launched its nationwide recycling service for Easter egg packaging waste.
The company explained that the service is intended to ensure all elements of chocolate egg packaging are recycled, including rigid plastic that kerbside collectors don’t always accept as part of their service.
Sainsbury’s noted that the UK’s Waste & Resources Action Programme (WRAP) has estimated that the country will discard some 3000 tonnes of packaging from around 80 million Easter eggs this year.
To encourage shoppers to recycle, Sainsbury’s is launching an online campaign appealing to the public to get #EggyAboutEggcess with suggestions such as making a bonnet or dolls house from Easter egg packaging.
“From creating an Easter bonnet to building a fort made of boxes, we’re asking customers to share pictures of the imaginative ways they use their egg packaging over the weekend, before bringing it to be recycled,” commented Paul Crewe, head of sustainability and energy at Sainsbury’s.
The supermarket added that last Christmas, shoppers helped the it recycle over 89,000 tonnes of Christmas -an increase of over 2000 tonnes on the previous year.
Sainsbury’s egg recycling bins will be placed in 400 stores around the country until 12 April.
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