Waste & Recycling SITA UK Becomes SUEZ Environnement in Global Rebrand

French international environmental services giant, SUEZ Environnement Group, has today united its 40+ different brands under a single name and a new global positioning, including SITA UK, its UK-based recycling and waste management subsidiary. SUEZ Environnement (Paris: SEV, Brussels: SEVB) explained that it operates in more than 70 countries around the world and previously had in excess of 40 different brands (for example, SITA, Degrémont, Lyonnaise des Eaux, AGBAR, Aqualogy, United Water, Ondeo Industrial Solutions, SAFEGE, etc.) From today the company said that the various names and trademarks within the group, across water and waste management activities, will join together under the SUEZ Environnement brand name, while adopting a new positioning in the sustainable management of resources – along with the tagline “Securing together a more sustainable future for all”. From today, SITA UK, which provides waste and recycling services to millions of people across the UK, will become the Recycling & Waste Recovery UK division of SUEZ Environnement. However, the company said that physical changes to branded assets, such as it fleet of refuse collection vehicles and the company website, will be made as part of a phased roll-out over the next couple of years. Circular economy Until now, the Group’s activities have been organised around the two key areas of water and waste. But, from today, the company said that its positioning will focus on the sustainable management of resources, through four main activities: The recycling and reuse of waste The management of the extended water cycle Water treatment solutions Consulting services for sustainable urban and regional development. The company added that the transformation to a single brand and a new positioning also has three major goals: To simplify a multi-brand structure for improved performance and commercial efficiency To meet the needs of customers as they face new environmental and societal challenges To reinforce the convergence between the group’s activities as it addresses the challenges of a circular economy. "The new positioning of our group places the circular economy at its heart and this is a concept that we, in the UK, have transformed our business around in recent years,” explained David Palmer-Jones, chief executive officer of Recycling & Waste Recovery UK, SUEZ Environnement (Formerly SITA UK). “This restructuring of our global brand will enable us to better meet our customers’ needs and to speak with one voice, alongside our colleagues across the group, on the sustainability challenges of the future.” Jean Louis Chaussade, group chief executive officer of SUEZ Environnement added: "The resource revolution will bring about a major and deep-seated transformation of our societies, much like the industrial or digital revolutions. So the Group must be ready to meet its customers' future needs and converge its activities in order to anticipate and support these changes. “We must allow this revolution to benefit from our experience by offering a global and coherent offer of solutions for optimised resource management. This is my vision and my conviction." Read More UK Government Urged to Increase Recycling & Material Security with Office for Resource Management A paper calling for the formation of a central Office for Resource Management in the UK is to be presented to parliament today by a group of major organisations in conjunction with the All Party Sustainable Resource Group. Sage Opens IT Repurposing Facility to Boost Reuse & Cut Recycling in Reno, Nevada Columbus, Ohip based IT asset management and recycling firm, Sage Sustainable Electronics, is opening a Repurposing Center in Reno, Nevada to complement its flagship Repurposing Center in Columbus that opened in early January. Remondis UK Boss Calls on Waste Industry to Pull Together With an election on the horizon in the UK, it has never been more important for the waste industry to work together or risk falling risk behind the rest of Europe, explains Marcus Bauer, managing director of Remondis UK...