China Based Fashion Firm Wins With REPREVE® Recycled Fibre : Recycled Materials Secure Project JUST Seal of Approval for FINCH Designs' Swimwear

Eco-conscious fashion label, FINCH Designs, which has a swimwear brand using REPREVE® recycled fibre in its products, has received the Project JUST Seal of Approval.

Project JUST’s Seal of Approval is based upon research into the brand’s environmental and social practices. In addition, Project JUST considers availability, accessibility (size and price), quality and aesthetic.

The company said that it is the first China-based brand to receive the distinction, which is based upon a commitment to transparency and building a sustainable supply chain.

A significant player in FINCH Designs’ supply chain is Unifi Manufacturing, Inc., which recycles plastic bottles into a fibre called REPREVE, which is traceable and certified through Unifi’s proprietary U TRUST™ verification program.

U TRUST is a certification program that is designed to provide REPREVE customers with an increased level of transparency. As part of the U TRUST program, Unifi incorporates FIBERPRINT™ technology, a tool that allows a third party to analyse fabrics for the FIBERPRINT signature, which Unifi then uses to certify the level of REPREVE content.

“FINCH identifies with the slow-fashion movement and repeats 85% of its prints and styles year after year to encourage timeless, responsible purchasing,“ said Itee Soni, FINCH co-founder.

“We design all of our signature prints in-house, and work only with manufacturing partners that share our core values of social and environmentally responsible production,” continued Soni.

Swimwear

Since launching swimwear made from REPREVE fibre in 2013, FINCH has established partnerships with some of the most luxurious names in travel, including Six Senses, W Hotels, Mandarin Oriental, Ritz-Carlton, Park Hyatt and Naked eco-resorts.

“When we began, we were looking for a supplier that understood our mandate of providing a transparent supply chain to our customers,” explained Heather Kaye, FINCH co-founder. “We found that commitment in our collaboration with Unifi; and through the use of REPREVE, they were able to help us create a high-quality product for the good of our consumers and the environment.”

In addition to being environmentally responsible, each item is said to offer protection from the sun with a UPF rating of at least 50.

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